Response to question (a)
Technological advancement has been of immense benefit both to the population and the organizations within the economy because they enhance establishment of chances and consideration of networking. In reality, the establishment of social networking sites has been identified as one significant attribute of development because of the consideration of increased productivity that has been enhanced through the medium. The recent past has witnessed emergence of significant number of social networking sites like face book, twitter, YouTube and others like net log and blogs. On the verge of these establishments, social networking sites have taken the leading role in ensuring that social relationships are enhanced regardless of the differences in distance because they are conducted over the internet. In this aspect, social networking services can be identified as the online platform that focuses on the aspect of building social relations and networks that comprises of people with similar interests, background, activities and real-life connections. Normally, the aspect of social networking consists of the establishment of personal profiles that are used to enhance connectivity and identification. In the recent past, there has been the call for the organization and its workers to ensure that the attributes of social networking are not detrimental for the performance of the organization because the members of the organization like the employees have the capacity of posting defaming updates that may influence performance of the organization. Analysis across the board has suggested that HRM practitioners must adopt the attributes of technology by engaging in social networking because this will be extremely beneficial for the enhancement of organizational performance. Information collected across the globe has asserted that 83% of employers have used the information for the social networking sites as an attribute of elimination of potential employees by use of the information derived from their profiles. The aspects of social networking services have also been used by employers to spy on the activities of the employees with the aim of deriving crucial information about violation of policies. Given the scope and attributes of social networking development, it is advisable that both ethical theories and stakeholder theories be applied to enhance efficiency of the usage. This sentiment is ideal because various organizations have adopted the attribute of globalization where they establish significant number of contacts that comprises of sellers, buyers, employees and other competitors in the same industry.
Ethical theories and stakeholders of social networking
In the wake of the recent developments, critical development and disparities have been realized through the contributions of social networking sites. This aspect call for the establishment of theories that will be critical in governing the usage of the social networking sites in a way that will not enhance violation of either organizational or personal rights. First, ethical theories are immensely beneficial for this consideration and it forms the basis of social networking operations. The basis of the foundations of ethical practices is based on the establishment of societal norms that encourages positivity and discourages the vices in the society. In the same regard, the internet results in the formation of a wide online society where people interact through the establishment of the internet. In this regard, ethical practices must be maintained because they enhance peaceful coexistence between the members of the sociality. The establishment and observation of the privacy policies highlighted under the usage of social networking sites and the organizations should be critically followed because they enhance the establishment of peaceful coexistence of the friends in the social media.
The establishment of ethics largely concerns that attributes of morality which depicts the feeling of right as noted by the society. In this regard, the aspect of ethics can be classified into values, norms and virtues. Even though there are several ethical theories about the performance of social networking, the ideal ethical theories can be classified into two categories that include relativism and absolutism. Normative theory is coined on the belief that various societies have different beliefs and regards for morals. In this regard, the differences in the morals can mean morals and virtues accepted by one community may not be ideal for another community and this enhances source of conflict. The control measure for this aspect in the organization is the usage of privacy terms and policies. On the other hand, absolute or universalism theory of ethics states that morals and ethics are ideal across the globe. This theory states that norms and values are universally accepted and applicable to everyone at anytime. These features have been the scope of significant number of contentions regarding profile post or defamation or organizational development through the usage of the social networking. This calls for the human resource manager to identify the type of profile that the organization uses in the social network.
Similarly, stakeholder theory is a theory that highlights the aspects of organizational management and ethical standards in business. This theory also realizes and capitalizes on the attributes of using values and morals in managing business organizations. In reality, the organization is composed of individuals with wider diversity and establishments and this calls for the necessity of the members to adopt various policies that will enhance understanding between the parties involved in the organization. Certainly, stakeholder theory comes in handy because it provides an incentive for managing different groups in the organization by giving regards to the existing different parts of the group. It seeks to address the principle of whom or what actually counts in the organization and the realization of mission, objective and the goals. Reports collected from various analysts have stated that the establishment of stakeholder theories is beneficial in providing instrumental view of the corporation because it integrates both the resources and the market aspects of the corporation. This incentive further provides the social political levels that are beneficial for the performance of the organization. The human resource managers of various organizations have adopted the incentive of analyzing the corporate attributes of the organization and the establishment of the social networking has enabled significant understanding to the corporate establishment. This view of the firm has proved to be immensely beneficial in helping the management of various organizations in establishing the aspects of modern corporate organization. In the era of technological advancement, the aspect of stakeholder theory has proven to be ideal because it has the aspects of enhancing performance and regulations of the social network. Over the period, advancement of the social media has taken toll and the consideration of ethics is extremely vital. In this regard, the establishment of the stakeholder system has gained significant incentive because of its attribute in enhancing ethics in business ethics field and other corporate fields.
Response to question (b)
Notably, the existing levels of commitment and responsibilities between the younger and the older employees can also be explained through the usage of theories. These differences will be considered based on the theories of motivation that have been significantly applied in many human resource management discourse and the ideal sentiment where the differences are highlighted are the attributes that considers Herzberg Hygiene-Motivator theory and it states that there are factors in the organization that highlights satisfaction to other employees while they represent dissatisfaction to the other members of the same organization. The motivator theory has been of immense benefits in the explanation of the different levels of commitment and assumption of responsibilities. The usage of these theories largely considers the attributes of two factors that include hygiene factors that are critical for motivation in the workplace that acts as a motivator for the workers and its absence in the work place results in the cases of demonization. It is noted that hygiene factors pacify employees thereby making to comprehend the extrinsic factors that are generally present in the organization. Analysis conducted has shown that the older generation are usually more pacified than the younger employees hence the ability to work in the organization and enhance output is achieved cooperation the workers and realization of the factors that enhance production. Another factor that differentiates the two generations is the attributes of dependence on the payment structures and the older generation have placed more reliance on the existence payment programs of the organization to enable them develop the idea of commitment to the organization. This is in absolute contrast with the younger organizational workers who not commitment to the organizations. The older generation is motivated by the security for their jobs while the younger generation of workers has more emphasis on the development of interpersonal relationship and development. Another significant differences between the two generation of the employees is the older generation prefer the monetary reward mechanism while the younger generation are of the attribute that recognition and praise is ideal and this consideration has the consideration of initiating development in the organization. With the establishment of the sense of achievement, the younger employees will have the feeling of being contented while the counter parts on the other hand are of the view of attaining significant amount of financial gains and this explains the reason for the establishment of responsibility and commitment.
Finally, there is the level of difference that exists in the terms of the responsibility and commitment between the two age sets. With consideration of McGregor’s theory X and theory Y, it is evident that majority of the older generation belongs to theory X and therefore, the hate to be involved with the jobs that are tedious and this calls for the attributes of using rewards and punishments to stimulate them to work more harder in the organizations. It is evident for the analysis conducted that the older workers will accept conduction of extra responsibility with the condition of extra monetary reward. On the other hand, the younger people in the organization belongs to generation Y are always committed and willing to work without extra earning and this incentive has helped in the consideration of commitment and establishment of responsibility. Satisfaction in the work place forms the basis of consideration for the younger generation for better posts because they do not the threats and rewards to increase their output.
Response to question (c)
The employers are challenged because they need to turn the use of social networking sites by the employees from a win-lose situation to a win-win situation. There are a number of strategies that can be used by the firm. The emergence of technological advancement has been of adverse effects to various organizations across the globe but he employers of various organizations may initiate ideal measure that will ensure that the attributes of social networking works to the advantage of the organization. in reality, the differences in the generational gap has resulted in adverse effects in the organization because the members of the older employers have observed the attributes of social networking as win-lose situation. In reality, this sentiment by considerable employers is biased and the employers can turn the situation to attain win-win situation.
The elements of strategic human resource management are extremely beneficial for the performance of the organization because they enhance realization of organizational goals and visions. In reality, the establishment of organizational missions, goals and objectives is a collective idea and the contribution of all the member of the organization and the establishment of social network provides ideal incentive for the members of the organization to interact and exchange beneficial ideas of development. Strategic human resource management is concerned with the realization and implementation of the factors and policies that help in the establishment of organizational performance. The establishment of these factors may take eternity is the attributes of the organization are not collaborating together. However, the elements of collaboration lead to the enhancement of factors that should be implemented by the organization to initiate changes and development. The establishment of the social media has proved to be a very important tool for the consideration of impacting development because the incentive leads to the development of collective ideas that can be highlighted for development. The aspect of initiating change in the organization can only be achieved upon realization of disparities and this is where the attribute of social networking are handy. Incorporation of this system in the management of the organization will enhance establishment of decision making thereby leading to the realization of the organizational missions and objective and this results n the establishment of a win-win situation for the employers.
Finally, the incorporation of social networking into the management and operations of the organization has proven to be ideal because of its effect in the establishment of high commitment human resource management and development of relational psychological contracts. These two attributes are extremely beneficial because they enhance understanding within the scope of the organization. The extreme factor that enhances establishment of understanding in the organization is the establishment of relational management in the organization. In reality, the organization is composed of people from various diversified regions and understanding between these parties must be enhanced through development of a medium. In the recent past, social networking has emerged as a medium that collects data from a cross the global divide and the organizations concerned must seek to develop unique system within the social networking attribute that will ensure the privacy terms are observed and this consideration is significantly dependent on the relationship between the workers of the organization.