Task one
The
development of the social media has been of immense benefit to the entire
population. The social media sites have been used by business ventures for the
purpose of generating customers and sales and they include blogs, online
networks, face book, twitter and you tube amongst other. An ideal instance
depicting this benefit is the aspect of ready market where consumers can locate
the commodities they need and the sellers can also reach their customers more
appropriately. In view of these developments, the modern sellers and consumers
have joined the social media because it has significantly developed into ideal
market where all commodities are found. The establishments of astute marketing
management qualities are extremely vital for the aspects of social media
marketing and the organizational marketing managers must ensure that they
employ the usage of ideal policies during conduction of trade. The first
attribute of the marketing manager is to establish a wide contact of possible
for the company and this attribute is achieved through the establishment of
profiles (Evans, 2012). The profile
created must be complete because incomplete profile will have the risk of
presenting the company negatively thereby leading to the reduction of earnings.
Secondly, astute manager must listen to the buzz because this will enable him
to derive useful information about the market. Information derived from the
buzz depicts the market demands and this is transformed into production. Third,
the manager must be able to grow the network by engaging in everyday forums and
discussions (Martin, 2011). The manager
should adopt new measures of attracting new customers and this involves the
consideration advertisements. Failure of this approach has the effect of
reducing the company earnings significantly. Finally, the astute manager must
have the capacity to distribute the content to various locations across the
social media because this enhances performance and development of the
organization. Distribution of the company products may be done through a
website, blog or through the chosen social media and in all cases, privacy
terms and other provisions should be highlighted to mitigate the risks.
Task
two
The social media has continued to be a hub where many
business exchange goods and services. In this regard, ideal measures have been
implemented to ensure that the parties in the transaction settle the disputes
arising. The most channels for launching and resolving disputes are for the
company to create a page for the disputes and the customers can launch their
disputes with the company. The initiative by the business venture to establish
a dispute resolution centre has proven extremely beneficial. Another insight
into dispute resolution is the establishment of company profiles in the social
media where customers can launch their disputes. Some of the commonly used
profiles are face book and twitter pages because they provide an incentive for
the parties involved in the dispute to react thereby leading to the resolution
of the disputes (Hana S. Noor Al-Deen, 2011).
These pages are established for the member’s launches their disputes and
concerns and the marketing managers or the representatives of the companies
must react as a gesture of maintain customer relations. Failure to resolve the
disputes with customer’s results into bad mouthing which significantly reduces
performance of the organization.
Task
three
The establishment of the social media has enhanced
conduction of transactions across regional boundaries and the federal
government ahs the attribute of controlling transaction conducted in the social
media by ensuring that terms and conditions of doing business are significantly
enhanced. As one of the directives of enhancing security of the social media
uses, privacy terms must be highlighted because this part highlights the
aspects of securities that are enhanced by the companies involved and the
federal government. These establishments are aimed at ensuing that the safety
standards are enhanced (Evans, 2012). The privacy policies should also be
highlighted as depicted by the federal Acts because these determines the nature
of business activities conducted in the social media.
Task
four
The three branches of the federal government comprise the
executive, legislative and judicial. The judiciary arm of the government is
mandated with the task of ensuring that the Acts and policies are implemented
and observed. In this regard, the judiciary will ensure that consumer transactions
in the social media are observed. The judiciary will ensure that the laws
formulated by the legislative governing consumers and the social media are
effectively enacted.
Task
five
In the wake of realities and development of the social
media, various business incentives have joined the social media with the aim of
enhancing the performance of their business. The establishment is ideal because
the social media has formed a wide medium where there is significant number of
potential customers for the businesses and the business have enhanced
advertisements in the social media to increase their sales. (Martin, 2011) In this regard, the form of
relationship that exits between various businesses and the social media is in
the form of business-to-business. The establishment of B2B relationship has
significantly helped in the improvement of organizational performance because
both parties have benefited for the existing business activities. As the
companies mature into corporate organizations, social media continue to play
vital role in ensuring that marketing and planning strategies are enhanced.
References
Evans,
D. (2012). Social Media Marketing: An Hour a Day. United States: John
Wiley & Sons.
Hana
S. Noor Al-Deen, J. A. (2011). Usage and Impact. Social Media: , 180.
Martin,
C. (2011). The Third Screen: Marketing to Your Customers in a World Gone
Mobile.
New York: Nicholas Brealey
Publishing.
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