Academic Excellence

Monday, July 1, 2013

INTERNATIONAL BANKING

Executive summary
Advancement in the global regime has been of immense benefits because it has resulted in the establishment of international banking operation. International banking operation involves the banking procedure that operates in more than one national economy. Deregulation has occurred because the government has reduced its enactment of regulatory incentives to increase to operational strategy in these organizations. The development of technological advancement has also been identified as the crucial aspects that have resulted in the increase in development. These international banking are characterized by high risks like fluctuating interest rates, liquidity and foreign currency rates amongst others.
The occurrence of these measures has significantly reduced the operations of international banking. In view of the disparities experienced by the international banking, the international banking operations those are crucial in reducing the interference of the risks. The measures adopted include the directives from Basel committees and the observation of ethical practices that are geared towards enactment of increased activities. Stabilization and deregulation has also been adopted as the corrective measures for dealing with the risks.



Introduction
The periods of the recent past has been characterized by the rise in the attributes of innovation and technological developments. Development of the technology and the attributes of innovation have resulted in the establishment of development in the global regime. In the wake of these revaluations, the banking sectors have experienced tremendous changes thereby resulting in the development of international banking concept (Barth, Caprio and Levine, 2010). Analysis of the industry has revealed that the prevalence of traditional banking provisions were focused on the establishment of domestic baking practices. These banking practices were detrimental of the banking corporations because they were limited to the geographical confines of the regional boundaries.
However, in the wake of the developments, the attributes of globalization has resulted in the establishment of rising concern regarding the operations of the banking sectors. The banks have expanded to the international boundaries and the practice of deregulation has also been witnessed. The leading banks in the global regime have adopted the aspect of overcoming the risks associated with expansion and development resulting form international banking so as to ensure they reap higher profits.
Literature review
In the wake of international expansion and international banking, the operations of the banks have witnessed the rise in the risks. These risks have the function of reducing the operations of the banks. Some of the risks associated with the banks include the liquidity requirements, fluctuation of the interest rates, credit and the market fluctuation and operational risks amongst others. The attribute of deregulation has also taken toll in the realm of exerting control in the expanding market (Dages, 2010). The ideology is denoted by the government concern to avoid interfering with the operations of the banks. According to International Monetary Fund (2011) the expansion of the international banking corporations has been characterized by limited government intervention thereby leading to the concept of reduced government activities.
However, the government has identified critical measure of controlling the operations of the banking sector without directly being involved with the management of the banks. The government is concerned with the drafting of polices that are aimed at protecting the citizens.
Over the period, the global regime has witnessed the rise in the financial sector development. Globalization has been adopted by these financial banks as the only to their survival in the market. Competition has risen and banks have devised measures of reaching out to the local customers. In this regard, the customers previously served by local banks now have an access of international banks. In order to overcome the attributes of competition, the international banks have adopted the practice of engaging in strategic banking practices (Ware, 2013). The elements of strategic baking involve the identification of the ideal needs of the customers. The recent development in technology has enabled the success of banking strategic management because it has enabled the baking sector to ascertain the specific needs and wants of the customers.
Upon identification of these market needs, the banks have joined the international market through mergers and acquisitions and also through expansion to capture the increasing demand for international banking. The records form the marker has shown that the periods of 2008 was characterized by increasing number of mergers and acquisitions because majority of the banks identified the necessity to expand to the global market (Panetta, F.et al. 2012). Despite the increase in the expansion, the banking sector has also witnessed the increase in the number of challenges and risks faced by the leading global financial institutions. The records from the market have stated the expansion of the global financial participant shave adopted the rise in the aspects of development and further witnessed the emergence of rising amount of risks. The increase in the number of risks is critical because it reduces the capacity of the operations of the banks and further leads to the reduction of the profit margin.
Some of the risks are cited above and they effects are detrimental for the international banks (Panetta, F.et al. (2011). In this regard, the international banks must identify the measures of cubing the increase in the industry.
The rise of disparities in the global banking systems has resulted in the development of measures to help in reducing the prevalence of risks that are experienced in international financial. In to combat the risks in international banking and the disparities that reduces the operation s international banking. On of the critical concern that has been observed by the leading global nations is the enactment of the regulations to ensure that the attributes of international banking. The enactments of these regulations have proven to be essential because of the aspect of deregulations (Panetta, F.et al. (2011). The sources have further confirmed that the government of the national economies has continued to observe deregulation policies to enable the international financial organization to operate at par.

The information from the International Monetary Fund, (2011) has stated that the enactment of deregulation policies has also been of critical contributions to the establishment of stable financial observation incentive. In the absence of the government regulations, the joint organization of the international financial operations. The aspect of modern technology development has significantly helped in the establishment of ideal operations of the financial operations. Modern technology has helped in the establishment of ideal communication and infrastructural network that has helped in the expansion of the banking sector. In the wake of these regulations, the consideration of the international banking sector has adopted regulatory policies to ensure that the international financial operations overcome the risks in the market. One of the leading measures that have been adopted by the international banking corporations is the enactment of Basel rules.
Managing the liquidity risk
Over the period, the aspect of liquidity has continued to be one of the detrimental factors affecting the operation of both local and international banks. Generally, the attribute of financial liquidity refers to the capacity in which security or an asset can be sold or bought with out interfering with the value of its price. Liquid assets held by the banking institutions are easily sold or bought and this is an aspect of ensuring that there is balance in the organization. In most cases, the aspect of liquidity is determined by the prevailing interest rates. The banks can hold their asset in liquid states or in the form of assets (Ahamed, 2012). Over the period, liquidity has continued to be a measure to be considered when enacting measures relating to the development of the operations of the international financial operations. The detrimental contributions of the aspect of liquidity have continued to affect the operations of the international banking organizations.

The introduction of the Basel agreements has helped in the rectification of these disparities. The development of the Basel agreement has been of immense help to the operations of the financial institution on the global perspective because it seeks to provide the dimensions that should be observed on international financial operations. The onsets of development of the Basel set of agreement provide the international financial participants with incentive to balance their liquid assets, and the securities (Allen and Moessner, 2010). Furthermore, the consideration of the leading critical financial factors has continued to derail the enactment of Basel agreements. Determination of the leading factors results in the establishment of increased performance. In order to control the international financial operations, the agreement has proposed the usage of liquidity coverage ration to help in the analysis and estimation of the international banking operations.
Interest rates regulation

The regulation of interest rates is extremely essential for the operations of international banking because it has critical attributes that contributes towards to the performance of the international banks. The establishment of stability of the prevailing interest rates in the market is extremely critical because it increases the conduction of market activities that further leads to the development of more profits for the organizations. Regulation of interest rates is essential because the elements of high interest rates become detrimental for the international banking corporations. The first consideration is higher interest rates.

High interest rates in the in the global market is detriment al because it reduces the capacities of international banking activities. High interest rates leads to the development of reduced intergovernmental spending and high amount of savings. Majority of the private and public organizations involved in the conduction of international banking sill experience reduction in their activities and this results in the reduction of the investment opportunities (Allen and Moessner, 2010). The continuation in the dormancy of the economy is critical because it enhances the establishment of high unemployment rates and in the reduction of the quality of money circulating in various global economies. This attribute is extremely detriment al for the operations of the international banking institutions because it reduces their activities significantly.

In view of the above detrimental consideration of the attributes of interest rates, the operations of the international banking institutions has resulted in the development of international banking regulations to ensure increased banking activities. Over the period, specific regulatory measures have been enacted by the banking regulatory authorities to ensure that banking privacy and secrecy is observed. It is a requirement for the domestic government to ensure that there absolutely low taxation incentives or not taxation at all for the establishment of the banking operations. The protection against deposits has also resulted in the establishment of critical regulatory incentives (Coombs, 2011). The considerations of enhancing regulatory measures should ensure that the aspect of banking regulation has critical amount of deposits that the banks should accommodate.

Finally, the operations of the international banks should ideally enhance protection against the political and financial fluctuations of the domestic economies. With the expansion of the global international banking firms in to the regional and domestic economies, the rubles and fluctuations in the global economies have the aspect of hindering the establishment of the international banks (Coombs, 2011). Therefore, it is extremely necessary for the domestic politics and financial stability to be differentiated from the factors leading increased operation of the international banks. In addition to this aspect of banking regulation has also been necessitated by the consideration of the policies enacted by Basel agreements. These Basel agreements have been adopted to enable ideal operations of the international financial organizations.
Industrial operational efficiency challenges
The recent period has witnessed the emergence of critical number of advancement in the global regime. In the wake of these developments, technological and infrastructural capacities have resulted in the adoption of new banking practices. Efficiency has been adopted as one of the critical aspects that enhance the leading challenge and the international banks must enact measures to help ensure that the international banks lives up to the expectations of the changing efficiency incentives. In the wake of the rising complexities, the banking institutions should consider the development of the factors that will enable them to address the cases of efficiency. The information from Basel Committee on Banking Supervision (2010) has highlighted that modernization has been identified by the banking organizations as one of the critical challenges in international banking because it has resulted in the development of technological infrastructure necessary revolutionizing the market. This capacity has called for the institutions to optimize their process and exercise control of their structures through the available tools.
In order to overcome the challenges, the international financial institutions have employed measures that have enabled them to adopt the latest bits of technology. The international banks have applied the usage of technology in the capacities of identifying the essential attributes of the market. IT systems have also been used to identify sourcing techniques that are of high benefits to the international organization and they enhance performance of the international banking corporation. In addition to the above factors, the international banks have been able to over the challenges by ensuring that they use technological findings to map the sourcing activities and in the reduction of the costs affecting the operations of business (Conolly, 2010). Certainly, the financial organizations have obtained excellence through the capacity of increasing the combination of technical experts and implementation of practical experience. Finally, environmental development has also resulted in the aspect of increased development because it has assisted in addressing the key financial challenges in the industry.

Operation risks in the industry
The banking industry is characterized by series of operational risks that can be associated with the volatility of the securities market and further with the fluctuation of the financial rates due to destabilized foreign currency exchange rates. The expansion of the global banking industry has been characterized by the prevalence of increasing factors of development and this has further enhanced the establishment of increased completion. The banking industry has witnessed the mergence of leading developmental attributes that concerns the realization of increased participation of the global institutions (Turner, 2010). In the wake of the rising disparities with regard to increasing operational risks, it is necessary for the global; banking organizations to identify the critical strategic management tools. Strategic management of the organization is ideal and further leads to the development of the success of international banking because it has the attribute of increasing the operations of the organization.
The establishment of strategic management is essential for the organization as it help in the development of goals and objectives of the organization (Coombs, 2011). In reality, the formation and operations of the international organizations is based on the establishment of the goals and objectives. The enactment of strategic measures in the banking sector has been adopted to ensure that the goals and objectives of the organization are realized. Over the period, the attributes of strategic management has implicated measures leading to the success of international banking, realization of customer goals and objectives and finally, the approximation of the ideal measures of fulfilling the needs of the customers.
Further aspects of management have resulted in the development of private banking practices and also the retail banks. The rise in international banking has resulted in the expansion and penetration of the international banks into the retail banking markets thereby enhancing into the rise of competition. Asset management has continued to be one of the leading challenges but the aspect of developing critical institutions in the market has helped in enhancing control of the rising factor market (Toniolo, 2011). The establishments of the institutions have helped in the enhancement of increased performance in the market thereby helping to make ideal environment in the market. Defining risk, governance and reporting
The operations of the local and regional banking industry are governed by the central banks that operate within the national economies. The central banks or the federal banks have the function of operating under the function of being the lender of the last resort. In this regard, the financial activities of the local banks activities are governed by the central banks. However, international banking sector has continued to experience the rise in the baking activities because competition has taken toll in the market thereby leading to the rise in the cases of disparities. Analysis conducted across the global market has shown that international banking operations are not characterized by federal bank regulations.
In this regard, the international banks must identify the leading consideration that helps in the regulations of their activities and the policies have been enacted to help in ensuring that international factors lead to the development of their developments (Toniolo, 2011). The leading contributions that govern the international banking institutions are the ethical standards. International banking is controlled by the reigning banking factors in the industry that enhances ideal development and participation and it results in the development of extreme conditions for the realization of increased market completion. Deregulation
Deregulation has also been identified as one of the disparities facing the establishment and operation of international banking because it influences the violation of human rights. Over the period, the governments of various nations have enacted measures to help them ensure self regulation occurs. The government has reduced its aspects of control in the operations of the international banks because the dominance of demand and supply has been adopted (Coombs, 2011). Even though deregulation has helped in the formation of the international banks, it has also reduced the capacities of the banks because it has resulted in the development of uncertainties. It is highly efficient for the banks to practice attributes of control and direction to the international in terms of interest rates and the capital plus on the matters of liquidity. However, the government of the hosting country should ensure that the interests if the consumers are closely observed in the economy. Conclusion
Finally, the precision of deregulation has been identified as the factor has helped the management of the banking institutions to define their management attributes. Therefore, deregulation has helped international banks increase their performance by ensuring that ethical standards are well maintained. On the other hand, the regulatory committees like the Basel committee have also contributed towards development and performance of the current status because they enhanced the following measures. The summary of the factors leading to the emergence of international banking and its operations can be highlighted as follows. 1. The implementation of the process to monitor the development of risks and their contributions to the profile fund and also the alienation with internal risk limitation system
2. Enhance communication with international monitoring authority about risk description and its management polices. This is done with aim of ensuring that the interest of the customers is observed at all times. 3. The regulatory committees should also ensure that they establish, implement and maintain an appropriate risk management polices without enhancing conflicts with the societal beliefs and cultures.
In summary, the recent development experienced in the global regime has continued to impact changes across the global divide. Some of the leading aspects of changes that have emerged duet o the consideration of these factors include deregulation and globalization. Furthermore, international banking has taken toll and has ensured increase in the output of the international banking. It has taken into account the fact that international banking is characterized by crisis that is solved through the elimination of the risks in the market.
References Ahamed, L. (2012), Lords of Finance, Windmill Books, London Allen, W. and R. Moessner (2010), “Central bank co-operation and international liquidity in the financial crisis of 2008-9”, Bank for International Settlements Working Paper No. 310 Barth, J. R., Caprio, G. and Levine, R. (2010.), Rethinking Bank Regulation: till Anglels Govern, Cambridge University Press, New York Basel Committee on Banking Supervision (2010), The Joint Forum’s Report on Special Purpose Entities, September Coombs, C. (2011), the arena of international finance, New York, Wiley Conolly, F. (2010), “International short-term indebtedness”, memorandum (BIS), November, Bank of England Archive BE OV50/10 Dages, G., (2010), Practical Challenges in Strengthening Banking Supervision: Focus on Emerging Market”, Federal Reserve Bank of New York. International Monetary Fund (2011), „Are Credit Booms in Emerging Markets a Concern?“,IMF World Economic Outlook, April International Monetary Fund, (2011), „Lessons of the Financial Crisis for Future Regulation of Financial Institutions and Markets and for Liquidity Management” Panetta, F.et al. (2012), ‘An assessment of financial sector rescue programmers’, BIS paper No. 48. Panetta, F.et al. (2011), ‘An assessment of financial sector rescue programmes’, BIS paper No. 48. Toniolo, G. (2011), Central bank cooperation at the Bank for International Settlements, 1930- 1973, Cambridge University Press Turner, P. (2010), "Central Banks, Liquidity and the Banking Crisis", in Time for a Visible Hand- Lessons from the 2008 World Financial Crisis, edited by Stephany Griffith-Jones, Jose Antonio Ocampo and Joseph Stiglitz, Oxford University Press Tallman, E. and E. Wicker (2010), ‘Banking and Financial Crises in United States History: What Guidance Can History Offer Policymakers?’, Federal Reserve Bank of Cleveland Working Paper 10-09. Ware, D., (2013), Basic Principle of Banking Supervision, Handbooks in Central Banking, no. 7, Bank of England Warburton, C. (2011), ‘Monetary Difficulties and the Structure of the Monetary System’, Journal of Finance, vol VII no 4, December.

CRITICAL ISSUES IN MARKETING

Critical issues in marketing

With the emergence of increased development in the global regime, various businesses have sprouted and the needs for doing business have also received critical concerns. Furthermore, the development in the global perspective has resulted in the establishment of increased innovation and competition in the market. This realization has prompted the establishment of new services or products into the market. Upon introduction of the new services or products in to the market, the business incentives must initiate the conduction of marketing activities so as to create awareness for the products (Witkowski, 2005). In reality, the development of the marketing plan takes significant amount of time and the marketing team must further consider the establishment of critical marketing issues during this period (Freeman, Hutchings, Lazaris, Zyngier, 2010). The studies conducted in the marklet have revealed that the global regime has witnessed the emergence of critical challenges that concerns the establishment of developmental attributes.

There are marketing concepts that have witnessed changes in the market and are bound to enhance the performance of the market in the future period. Some of the leading factors that help in the establishment of change sin the market include marketing orientation, globalization and marketing and financial relationship management. Specific analysis of the automotive industry has shown that the industry has been characterized by critical challenges and these challenges have propagated for the development of new incentive in the market. Over the period, the global automotive industry has experienced significant changes due to the development of competition and advancement in technological capacities (Rigby, Vishwanath, 2006).

Recently, the market has witnessed the attribute of development characterized by the establishment of electric, hybrid and hydrogen fuel-cell vehicles. In the establishment of the marketing concepts has served as an essential aspect because it has helped in the development of the market (Vrontis, Thrassou, Lamprianou, 2009). It is probably that the marketing concepts will continue to influence that performance of the automotive market in the future because of the continued attributes of development.

The periods of the recent past has been characterized by the attributes of increased development and advancement in business and marketing environment. New marketing incentives have been adopted to ensure an increase in the performance of the business organization. Some of the business marketing concepts have largely contributed towards the future development of the business performance (Smith and Wheeler, 2002). The records highlighting the importance of marketing plan has shown that marketing plan specifies and integrates the firms marketing goals, tactical choices and strategic direction. The plan sets the events for the action and benchmark needed for the evaluation of the firms’ successes (Witkowski, 2005).

Furthermore, the development of the marketing plan is also critical because it helps the management in making critical decisions regarding the performance of the firm. The plan is crucial for the performance of the business organizations because it helps in the development of their target goals and further enhances the provisions and satisfaction of the long term goals. Therefore, the choice of the marketing concepts is essential choices that should be initiated by the management of the organization because it largely results in the increase of organizational performance.

Over the period, the marketing environment has continued to experience ideal changes because of the attributes of innovation and development. Specifically, the automotive industry has witnessed the emergence of critical changes that has affected the general operation of the market. Innovation and technological advancement have radically changed the market by reducing the prevalence of the fueled cars and further noted that the more efficient cars have now been produced. Certainly, the establishment of electric, hybrid and hydrogen fuel-cell vehicles has resulted in the establishment of efficiency in the market (Cadogan & Diamantopoulos, 1995). Some of the factors that have enhanced the concept of development are the marketing factors that have contributed towards the incentive of creating awareness about the existence of the products.

In the wake of the rising concerns about the relevance of the marketing concepts it is extremely critical to consider the leading aspects of development that have been enhanced by global development. in reality, the establishment of electric, hybrid and hydrogen fuel-cell vehicles has served as one of the technological breakthroughs that has revolutionized the market by introducing new paradigm for development (Mason and Harris, 2006). In regard to this, ideal marketing concepts have been adopted to help in the advancement of market awareness of these technological developments. Furthermore, it is probable that these marketing concepts will be extremely critical for the establishment of future development of the automotive industry because they highlight the aspects of development and certainty (Mason and Harris, 2006). In the following paragraphs, specific benefits of the marketing concepts will be highlighted and further details of their relevance towards the future development of the organization also stated. Relationship management

This has been identified as one of the strategies that help in the realization of customers’ needs and satisfaction. The development of customer focused business strategy that aims to increase customer satisfaction and further helps in the development of customer loyalty. In order to initiate response for this concept, customer relationship management offers more responsive and customized services to each of the customers and this helps in the development of increased industrial performance (Hollensen, 2003). This aspect has proven to be beneficial because it helps in development of specific technology that helps in development of solutions. In addition, it helps in customer orientation technology thereby leading to the creation of shareholder value. The enactment of customer relationship management has the onsets of impacting on the existing culture needed for the establishment of employee skill development and further for the elaboration of the non-intelligence on marketing incentives (Rust and Oliver,2000). The enactment of this paradigm has the concept of helping the automotive industry adopt the attributes technology by emphasizing that the incentive of people over technology. This is aspect is essential because it helps in the establishment of increased organizational development.

Further evidence has highlighted the attribute of customer relationship management as the model for managing the companies’ interactions with current and future customers. Further more, it involves the incorporation of technology to organize, synchronize, and automate the various departments in the organization. The departments that have incorporated CRM include sales, customer service, technical support and marketing department. Further attributes that results form the onsets of customer relations management is the incorporation of automation because this will increase the realization of development in the organization (McDonald, Millman, Rogers, 1997). Automation is essential for development and further results in the establishment of increased managerial issues.

Certainly, this marketing feature is critical fir the development of future attributes of the organization. It is extremely essential for the automotive market to enact the practices that leads to the increase in future performance (Payne, Halt and Frow, 2000). The data collected from the industry has shown that the automotive industry has applied this marketing concept to ensure that the industry maintains good relationships with the existing customers and the new customers. In summary, this is defined as the software that seeks to help the organization in filtering, sorting and managing the customer’s information in an effective way. The enactment of this concept is essential for the development of future performance of the automotive industry as it results in the enhancement of increased profitability.

The increase in the innovations and technological advancement in the automotive market has been characterized by the prevalence of increased industrial performance. Therefore, it is paramount that the company should employ the basic factors that enhance development of future provisions of the market. with the changing complexities of the market, the realities in the market has stated that enactment of increased customer relationship management will help in the realization of long term stability that also focuses in to the future consideration the automotive market. In this regard, marketing concepts are essential for the establishment of future market performance (McDonald, Millman, Rogers, 1997). Specifically, the future development of the automotive market is essential as it helps in focusing the establishing the factor that satisfies the customers and further maintains the records necessary for future realization of customer satisfaction.
Globalization and marketing

The periods of the recent past has witnessed the rise in the attributes of globalization. Globalization has proven to be essential for the conduction of business organization because it has helped in broadening the market scope of the business organizations. The success of globalization has been realized through the capacity of the rising number of the growing list of products that have become household names (Pardo, Henneberg, Mouzas, Naude, 2006). Consumers across the global regime have adopted the capacity of practicing globalization by accessing products and services produced from across the global divide and this has been of immense benefits in enhancing performance. The existing cultural and geographical differences exhibited across the global region have further helped in enhancing development of the common culture that is necessary for the conduction of trade. Marketing has played the leading role in defining the needs of the customers in the global regime because they have employed measures that have enabled the global companies to ascertain the needs of the local customers. This is essential for the development of businesses and it has further necessitated the development of future performance of the business. In reality, the development of future organizational performance largely depends on the identification of the needs of the customers. In the long run, only companies and organizations that satisfy the specific needs of the customers will survive in the market. Some of the leading factors that have contributed towards the enactment of increased organizational and future dependency have been identified to include the following elements.

Peace and stability is necessary for future sustainability of the automotive industry and this has been witnessed in Japan and West Germany during post war rejuvenation. World financial systems and capitalist economic policies as were witnessed in neoliberals. The aspect of falling trade barriers like GATT and WTO has further influenced the establishment of future performance of automotive industry (Pardo, Henneberg, Mouzas, Naude, 2006). Furthermore, the consideration of technological advancement has also contributed towards the establishment of increased development and performance and this has further enhanced the realization of increased organizational performance. Certainly, the attribute of increased development is initiated by the adoption of increased essential realization of the marketing concepts.

The aspect of globalization and marketing has continued to be an essential factor that results in the establishment of future development of the automotive market because it serves the purpose of increasing the realism of conducting the business. Certainly, the factors of development have enhanced the realization of universal strategies with aim of adopting universal performance of the market characterized by identical products (Rigby, Vishwanath, 2006). Despite the adoption of the marketing incentives, the aspect of globalization and marketing has continued to be identified as one of critical incentive because it focuses on the development of global market for the products. The aspects of development have been initiated by the elements by the need to ensure increased global participation in the economy.

With regards to the development of future strategies, majority of the global marketers have continued to neglect the contributions of standardization because the change sin the market is immense. The realization of the effects of these changes has further enhanced the concept of increased need for the realization of individual customer needs (Vrontis, Thrassou, Lamprianou, 2009). Over the period, the realization of globalization has been of immense benefits in the previous considerations of business performance. Upon the establishment of business activities, the margin of business has further been regarded on the basis of wealth, lifestyle and values. Consideration of the future automobile industry is extremely crucial because the marketing concepts that influence the development of the future performance of the industry have been identified. The realization of these factors helped in enactment of marketing concepts that will help in increasing the performance of the business organization. The development of this marketing concept is essential for the realization of future growth and performance of the automotive industry because it has guided the invention of electric, hybrid and hydrogen fuel-cell vehicles. In the recent past, the developments of electric, hybrid and hydrogen fuel-cell vehicles has taken toll and various incentives have been adopted to ensure that these models are adopted on the international market.

Further considerations about the regional market have stated the establishment of this factor will help in enhancing participation in the market. Finally, globalization and marketing are tow incentives that results in the development of the market performance because of the concerns for the development of the industry. The automotive industry has adopted this marketing concept to ensure that the prevailing marketing options will enhance growth and development of electric, hybrid and hydrogen fuel-cell vehicles.

In conclusion, the leading global manufactures of the automotive shave expressed concerns about the future of automotives in the economy because f the rising disparities associated with congestion and the value of the cars. With regards to globalization and other marketing concepts, the automotive companies have identified to produce electric, hybrid and hydrogen fuel-cell vehicles that will be more efficient and will reduce the packing space needed. Electric cars have struggled to build momentum in the market and they are ideally being adopted. This marketing concept has further emphasized on the attributes of efficiency of the electric, hybrid and hydrogen fuel-cell vehicles because they will serve the customers (Vrontis, Thrassou, Lamprianou, 2009). In the wake of these realities, the development of electric, hybrid and hydrogen fuel-cell vehicles has been identified as one of the future development incentives because it enhances development of automotive market.
Market orientation

This is classified as another critical issue in the context of marketing and it is concerned with the attributes of decision making and collection of market intelligence. Further roles of market orientation include the attribute of assessing the behavioral perspectives, consumer orientation perspective and strategic perspectives. The development of these factors is an essential aspect that results in the concept of increased development of the market. Specifically, the operations of the automotive industry have been characterized by the prevalence of increasing disparities and it is extremely essential for the organization to consider the enactment of ideal policies that will enhance future performance of the automotive industry (Witkowski, 2005). In the wake of the recent past, concerns have been raised by the markets concerning the development of the perspectives about the future performance of the automotive market. The recent past has witnessed increasing disparities regarding adoption of these. On the other hand, competition and essential elements of performance have resulted in the enactment of ideal marketing concepts that have resulted in the establishment of increased performance of the automotive industry.

Orientation is essential for future development and performance of electric, hybrid and hydrogen fuel-cell vehicles because it results in the development of emphasis on the organizational behaviors and it largely consists of three attributes that includes market intelligence, dissemination of intelligence across departments and the responsiveness of the intelligence. The establishment of these three factors provides ideal factors that contribute towards the enhancement of increased future development of automotive market (Witkowski, 2005). Therefore, the enactment of these factors will result in the development of the market where the performance of electric, hybrid and hydrogen fuel-cell vehicles will be ideally enhanced in the market. Apart form the above definition, market orientation has also been identified as the culture that creates the necessary behavior leading to the creation of superior value of buyers thereby enhancing continuation of business. This is embedded within the philosophy of behavioral development and it is concerned with the customer orientation, competitor orientation, inter-functional coordination, profit focus and long term focus. In the view of the above statements, this marketing concept has been adopted by the automotive industry to enhance the performance of electric, hybrid and hydrogen fuel-cell vehicles because it has the provisions that considers long term development and performance of the market (Witkowski, 2005). In addition, the factor employed by the automotive industry has been on the front line in enhancing the developmental factors of development. Finally, the development of this marketing concept suits the future development of the automotive market because the market has led in the invention of electric, hybrid and hydrogen fuel-cell vehicles. The basis of this marketing concept is the development of new products for the consumers then assessing their usage based on consumer response. Ideally, this leads to future market stability.
Conclusion
The attributes of marketing have had immense contributions in the performance of the both local and international companies. Marketing is characterized by the presence of critical issues that helps in the development of increased performance of the industry. Over the period, the marketing environment has witnessed the emergence of changes that have been attributed to innovation and technological advancements. Specifically, the automotive industry has experience ideal innovation and changes that has resulted in the development of electric, hybrid and hydrogen fuel-cell vehicles. In this regard, critical marketing issues have been used in the establishment of product awareness. Some of the marketing issues that have been recognized by the automotive industry include market orientations, globalization and marketing and finally, consumer relation management. The implication of these fat ors have proven to be essential because they have enabled future development and productivity of the automotive industry thereby contributing towards the production of more electric, hybrid and hydrogen fuel-cell vehicles.



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