CRITICAL ISSUES IN MARKETING

Critical issues in marketing

With the emergence of increased development in the global regime, various businesses have sprouted and the needs for doing business have also received critical concerns. Furthermore, the development in the global perspective has resulted in the establishment of increased innovation and competition in the market. This realization has prompted the establishment of new services or products into the market. Upon introduction of the new services or products in to the market, the business incentives must initiate the conduction of marketing activities so as to create awareness for the products (Witkowski, 2005). In reality, the development of the marketing plan takes significant amount of time and the marketing team must further consider the establishment of critical marketing issues during this period (Freeman, Hutchings, Lazaris, Zyngier, 2010). The studies conducted in the marklet have revealed that the global regime has witnessed the emergence of critical challenges that concerns the establishment of developmental attributes.

There are marketing concepts that have witnessed changes in the market and are bound to enhance the performance of the market in the future period. Some of the leading factors that help in the establishment of change sin the market include marketing orientation, globalization and marketing and financial relationship management. Specific analysis of the automotive industry has shown that the industry has been characterized by critical challenges and these challenges have propagated for the development of new incentive in the market. Over the period, the global automotive industry has experienced significant changes due to the development of competition and advancement in technological capacities (Rigby, Vishwanath, 2006).

Recently, the market has witnessed the attribute of development characterized by the establishment of electric, hybrid and hydrogen fuel-cell vehicles. In the establishment of the marketing concepts has served as an essential aspect because it has helped in the development of the market (Vrontis, Thrassou, Lamprianou, 2009). It is probably that the marketing concepts will continue to influence that performance of the automotive market in the future because of the continued attributes of development.

The periods of the recent past has been characterized by the attributes of increased development and advancement in business and marketing environment. New marketing incentives have been adopted to ensure an increase in the performance of the business organization. Some of the business marketing concepts have largely contributed towards the future development of the business performance (Smith and Wheeler, 2002). The records highlighting the importance of marketing plan has shown that marketing plan specifies and integrates the firms marketing goals, tactical choices and strategic direction. The plan sets the events for the action and benchmark needed for the evaluation of the firms’ successes (Witkowski, 2005).

Furthermore, the development of the marketing plan is also critical because it helps the management in making critical decisions regarding the performance of the firm. The plan is crucial for the performance of the business organizations because it helps in the development of their target goals and further enhances the provisions and satisfaction of the long term goals. Therefore, the choice of the marketing concepts is essential choices that should be initiated by the management of the organization because it largely results in the increase of organizational performance.

Over the period, the marketing environment has continued to experience ideal changes because of the attributes of innovation and development. Specifically, the automotive industry has witnessed the emergence of critical changes that has affected the general operation of the market. Innovation and technological advancement have radically changed the market by reducing the prevalence of the fueled cars and further noted that the more efficient cars have now been produced. Certainly, the establishment of electric, hybrid and hydrogen fuel-cell vehicles has resulted in the establishment of efficiency in the market (Cadogan & Diamantopoulos, 1995). Some of the factors that have enhanced the concept of development are the marketing factors that have contributed towards the incentive of creating awareness about the existence of the products.

In the wake of the rising concerns about the relevance of the marketing concepts it is extremely critical to consider the leading aspects of development that have been enhanced by global development. in reality, the establishment of electric, hybrid and hydrogen fuel-cell vehicles has served as one of the technological breakthroughs that has revolutionized the market by introducing new paradigm for development (Mason and Harris, 2006). In regard to this, ideal marketing concepts have been adopted to help in the advancement of market awareness of these technological developments. Furthermore, it is probable that these marketing concepts will be extremely critical for the establishment of future development of the automotive industry because they highlight the aspects of development and certainty (Mason and Harris, 2006). In the following paragraphs, specific benefits of the marketing concepts will be highlighted and further details of their relevance towards the future development of the organization also stated. Relationship management

This has been identified as one of the strategies that help in the realization of customers’ needs and satisfaction. The development of customer focused business strategy that aims to increase customer satisfaction and further helps in the development of customer loyalty. In order to initiate response for this concept, customer relationship management offers more responsive and customized services to each of the customers and this helps in the development of increased industrial performance (Hollensen, 2003). This aspect has proven to be beneficial because it helps in development of specific technology that helps in development of solutions. In addition, it helps in customer orientation technology thereby leading to the creation of shareholder value. The enactment of customer relationship management has the onsets of impacting on the existing culture needed for the establishment of employee skill development and further for the elaboration of the non-intelligence on marketing incentives (Rust and Oliver,2000). The enactment of this paradigm has the concept of helping the automotive industry adopt the attributes technology by emphasizing that the incentive of people over technology. This is aspect is essential because it helps in the establishment of increased organizational development.

Further evidence has highlighted the attribute of customer relationship management as the model for managing the companies’ interactions with current and future customers. Further more, it involves the incorporation of technology to organize, synchronize, and automate the various departments in the organization. The departments that have incorporated CRM include sales, customer service, technical support and marketing department. Further attributes that results form the onsets of customer relations management is the incorporation of automation because this will increase the realization of development in the organization (McDonald, Millman, Rogers, 1997). Automation is essential for development and further results in the establishment of increased managerial issues.

Certainly, this marketing feature is critical fir the development of future attributes of the organization. It is extremely essential for the automotive market to enact the practices that leads to the increase in future performance (Payne, Halt and Frow, 2000). The data collected from the industry has shown that the automotive industry has applied this marketing concept to ensure that the industry maintains good relationships with the existing customers and the new customers. In summary, this is defined as the software that seeks to help the organization in filtering, sorting and managing the customer’s information in an effective way. The enactment of this concept is essential for the development of future performance of the automotive industry as it results in the enhancement of increased profitability.

The increase in the innovations and technological advancement in the automotive market has been characterized by the prevalence of increased industrial performance. Therefore, it is paramount that the company should employ the basic factors that enhance development of future provisions of the market. with the changing complexities of the market, the realities in the market has stated that enactment of increased customer relationship management will help in the realization of long term stability that also focuses in to the future consideration the automotive market. In this regard, marketing concepts are essential for the establishment of future market performance (McDonald, Millman, Rogers, 1997). Specifically, the future development of the automotive market is essential as it helps in focusing the establishing the factor that satisfies the customers and further maintains the records necessary for future realization of customer satisfaction.
Globalization and marketing

The periods of the recent past has witnessed the rise in the attributes of globalization. Globalization has proven to be essential for the conduction of business organization because it has helped in broadening the market scope of the business organizations. The success of globalization has been realized through the capacity of the rising number of the growing list of products that have become household names (Pardo, Henneberg, Mouzas, Naude, 2006). Consumers across the global regime have adopted the capacity of practicing globalization by accessing products and services produced from across the global divide and this has been of immense benefits in enhancing performance. The existing cultural and geographical differences exhibited across the global region have further helped in enhancing development of the common culture that is necessary for the conduction of trade. Marketing has played the leading role in defining the needs of the customers in the global regime because they have employed measures that have enabled the global companies to ascertain the needs of the local customers. This is essential for the development of businesses and it has further necessitated the development of future performance of the business. In reality, the development of future organizational performance largely depends on the identification of the needs of the customers. In the long run, only companies and organizations that satisfy the specific needs of the customers will survive in the market. Some of the leading factors that have contributed towards the enactment of increased organizational and future dependency have been identified to include the following elements.

Peace and stability is necessary for future sustainability of the automotive industry and this has been witnessed in Japan and West Germany during post war rejuvenation. World financial systems and capitalist economic policies as were witnessed in neoliberals. The aspect of falling trade barriers like GATT and WTO has further influenced the establishment of future performance of automotive industry (Pardo, Henneberg, Mouzas, Naude, 2006). Furthermore, the consideration of technological advancement has also contributed towards the establishment of increased development and performance and this has further enhanced the realization of increased organizational performance. Certainly, the attribute of increased development is initiated by the adoption of increased essential realization of the marketing concepts.

The aspect of globalization and marketing has continued to be an essential factor that results in the establishment of future development of the automotive market because it serves the purpose of increasing the realism of conducting the business. Certainly, the factors of development have enhanced the realization of universal strategies with aim of adopting universal performance of the market characterized by identical products (Rigby, Vishwanath, 2006). Despite the adoption of the marketing incentives, the aspect of globalization and marketing has continued to be identified as one of critical incentive because it focuses on the development of global market for the products. The aspects of development have been initiated by the elements by the need to ensure increased global participation in the economy.

With regards to the development of future strategies, majority of the global marketers have continued to neglect the contributions of standardization because the change sin the market is immense. The realization of the effects of these changes has further enhanced the concept of increased need for the realization of individual customer needs (Vrontis, Thrassou, Lamprianou, 2009). Over the period, the realization of globalization has been of immense benefits in the previous considerations of business performance. Upon the establishment of business activities, the margin of business has further been regarded on the basis of wealth, lifestyle and values. Consideration of the future automobile industry is extremely crucial because the marketing concepts that influence the development of the future performance of the industry have been identified. The realization of these factors helped in enactment of marketing concepts that will help in increasing the performance of the business organization. The development of this marketing concept is essential for the realization of future growth and performance of the automotive industry because it has guided the invention of electric, hybrid and hydrogen fuel-cell vehicles. In the recent past, the developments of electric, hybrid and hydrogen fuel-cell vehicles has taken toll and various incentives have been adopted to ensure that these models are adopted on the international market.

Further considerations about the regional market have stated the establishment of this factor will help in enhancing participation in the market. Finally, globalization and marketing are tow incentives that results in the development of the market performance because of the concerns for the development of the industry. The automotive industry has adopted this marketing concept to ensure that the prevailing marketing options will enhance growth and development of electric, hybrid and hydrogen fuel-cell vehicles.

In conclusion, the leading global manufactures of the automotive shave expressed concerns about the future of automotives in the economy because f the rising disparities associated with congestion and the value of the cars. With regards to globalization and other marketing concepts, the automotive companies have identified to produce electric, hybrid and hydrogen fuel-cell vehicles that will be more efficient and will reduce the packing space needed. Electric cars have struggled to build momentum in the market and they are ideally being adopted. This marketing concept has further emphasized on the attributes of efficiency of the electric, hybrid and hydrogen fuel-cell vehicles because they will serve the customers (Vrontis, Thrassou, Lamprianou, 2009). In the wake of these realities, the development of electric, hybrid and hydrogen fuel-cell vehicles has been identified as one of the future development incentives because it enhances development of automotive market.
Market orientation

This is classified as another critical issue in the context of marketing and it is concerned with the attributes of decision making and collection of market intelligence. Further roles of market orientation include the attribute of assessing the behavioral perspectives, consumer orientation perspective and strategic perspectives. The development of these factors is an essential aspect that results in the concept of increased development of the market. Specifically, the operations of the automotive industry have been characterized by the prevalence of increasing disparities and it is extremely essential for the organization to consider the enactment of ideal policies that will enhance future performance of the automotive industry (Witkowski, 2005). In the wake of the recent past, concerns have been raised by the markets concerning the development of the perspectives about the future performance of the automotive market. The recent past has witnessed increasing disparities regarding adoption of these. On the other hand, competition and essential elements of performance have resulted in the enactment of ideal marketing concepts that have resulted in the establishment of increased performance of the automotive industry.

Orientation is essential for future development and performance of electric, hybrid and hydrogen fuel-cell vehicles because it results in the development of emphasis on the organizational behaviors and it largely consists of three attributes that includes market intelligence, dissemination of intelligence across departments and the responsiveness of the intelligence. The establishment of these three factors provides ideal factors that contribute towards the enhancement of increased future development of automotive market (Witkowski, 2005). Therefore, the enactment of these factors will result in the development of the market where the performance of electric, hybrid and hydrogen fuel-cell vehicles will be ideally enhanced in the market. Apart form the above definition, market orientation has also been identified as the culture that creates the necessary behavior leading to the creation of superior value of buyers thereby enhancing continuation of business. This is embedded within the philosophy of behavioral development and it is concerned with the customer orientation, competitor orientation, inter-functional coordination, profit focus and long term focus. In the view of the above statements, this marketing concept has been adopted by the automotive industry to enhance the performance of electric, hybrid and hydrogen fuel-cell vehicles because it has the provisions that considers long term development and performance of the market (Witkowski, 2005). In addition, the factor employed by the automotive industry has been on the front line in enhancing the developmental factors of development. Finally, the development of this marketing concept suits the future development of the automotive market because the market has led in the invention of electric, hybrid and hydrogen fuel-cell vehicles. The basis of this marketing concept is the development of new products for the consumers then assessing their usage based on consumer response. Ideally, this leads to future market stability.
Conclusion
The attributes of marketing have had immense contributions in the performance of the both local and international companies. Marketing is characterized by the presence of critical issues that helps in the development of increased performance of the industry. Over the period, the marketing environment has witnessed the emergence of changes that have been attributed to innovation and technological advancements. Specifically, the automotive industry has experience ideal innovation and changes that has resulted in the development of electric, hybrid and hydrogen fuel-cell vehicles. In this regard, critical marketing issues have been used in the establishment of product awareness. Some of the marketing issues that have been recognized by the automotive industry include market orientations, globalization and marketing and finally, consumer relation management. The implication of these fat ors have proven to be essential because they have enabled future development and productivity of the automotive industry thereby contributing towards the production of more electric, hybrid and hydrogen fuel-cell vehicles.



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