LEVI
JEANS: SWOT ANALYSIS
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Levi jeans (SWOT
analysis)
Since the founding of
the company in 1853, Levi jeans have continued to control the significant share
of the market because it has adopted the attributes of development and
expansion in the international markets. The conduction of SWOT analysis shows
that both internal and external environments for the company.
The strengths of the company includes the aspects of
excess working capital that has sustained the company and the choice of
effective advertising medium that has
been adopted by the company. This has ensured that majority of the consumers
are aware of the product. David Hunter has been known as the successful fashion
brand in the market. some of the opportunities favoring the performance of Levi
jeans includes the attributes of consumers becoming more leisure oriented
thereby choosing the jeans and the consideration of K-mart and Wal-mart to opt
out of the market for the selling of Levi’s jeans. The aspect of the market share controlled by
Levi Jean is another ideal incentive for growth and expansion. Levi jeans
control 43 % of the market share.
The weaknesses of the company can be cited the reduction
in the loyalty of the customers and the decline sales of Levi jeans. In view of
these disparities, nine plants that manufacture Levi jeans have been closed. In
view of these, the market performance of the company has been adversely
reduced. The threats facing Levi jeans are also immense for example, VF crop’s
and Blue Bell jeans companies are gaining control of significant market share.
Distributors like Sears and J.C. Penny’s have withdrawn their orders from Levi
Jeans Company. Over the period, the company has introduced a policy that
requires distributions to the large scale market distributors and sellers and
this policy is adversely affecting the distributors and they may opt for other
brands. Finance is an issue that enhances company performance and the company
experienced dire consequences that were attributed to the financial distress
that occurred in the periods of 1980-1982. This posed a threat because it
reduced the aspects of production, manufacturing and distribution because they
performance of the company was significantly reduced.
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