Ipod
The level of technological
advancement in the current world is gradually increasing at an increasing rate
and this is posing serious threats to the market performance of goods. Further,
the aim of forming business enterprise is being challenged and business
managers have to be on the look to maintain the level of profits and avoid
incurring various management losses. In order to live up to the expectations of
the changing world, it is then advisable to work around the clock and encourage
innovation so that new products that meets the consumers’ demands are made
available to them. In view of this consideration, the apple manufactures came
up with the new idea in technology that beats their earlier products. They call
the new breakthrough in technology magical because of all the features that the
simple garget has and it derives the name from the magical events that the Ipad
can perform. (Wilemon 57) mentions that in any business, the consumer is the
king and his interest must be taken into account. Therefore, based on this
idea, the Apple manufacturing company conducted a survey, which was aimed at
finding what communication garget is preferred by the consumer, and they came
up with the Ipad, which has tries to outdo iphone and but is almost equivalent to net book (Edgett,
128).
In the recent past, Apple Company
has gotten serious competition from the older Microsoft Company. Due to higher comptition
and the quest to make profits, Apple has always been on the forefront when innovation
is considered (Edgett, 128). The management of the company has therefore chosen
to divert attention by reveiwing their desired market. The company aims to
venture into global business market where they believe they have the upper hand
because of their improved technology. According to (Bradley, Ch 2) he mentions
that over long period, the largest global market for Apple and Microsoft has
been a place in the living room; but the management of Apple are out to change
their marketing strategy by developing a new market based on the product that
they deliver to the market. It is in this view that they now want to shift the
market where business professionals adapt to their systems to make transactions
even much easier. The management understands the fact that all people involved
in any kind of business are consumers and therefore a probable market (Bradley
Ch2). Their choice of market is because Ipad has the best surfing experience
and through it, the user can easily use email services and read books. In
addition, it allows easy photo and video watching experience (Bradley Ch3).
In every business venture, there are
always concerns regarding the performance of the enterprise in the short run
and in the long run. When Apple introduced the Ipad into the market, according
to (Bradley Ch3) they knew that their already were some more superior gargets
in the market like the notebook and the desktops which are more established. To
overcome this concern, they made the Ipad unique so that it could serve
businesspersons just like the other gargets but then now it could be very
mobile. Bradley continues to add that the company has been keen enough in trying
to control the cultural influence on its customers by ensuring that there is
consistency in production by producing products that follow one another in
series based on superiority. The introduction of Ipad marks the beginning of a
new culture in the business world and hence brings with it new influence which
the consumers must aspire to try.
The new product in the market is a product
that any businessperson should have since it totally aims to make a shift from
a consumer garget to a business requirement. The Ipad has business applications,
which are easily accessible, it has the best email and surfing experience and it
is the best tool to use by publishers in reading books. The discussions about
the Ipad reveal that it is preferred when it comes to photo and HD video
sharing services. Satisfied users say that the Ipad has a new definition when
it comes to speed because it has dual core, which makes it easier to play game,
surf the internet and read books (Bradley Ch3). The discussions further reveal
that the Ipad is very sleek and very light hence very convenient to carry
around given the added advantage that its battery lasts for ten hours.
According to (Brandt Ch4), when carrying out product promotions unique features
of the product that distinguishes it from the rest are majorly considered, in
promoting Ipad, its key features to be advertised in exhibitions, media, web
pages and other channels are its support of business applications, best photo
and video watching and the best surfing experience.
Works cited
Cooper
R.G., Edgett, S.J. “Maximizing productivity in product innovation”: Research
Technology
Management. New
York. Premium publishers.2008
Kim,
J., Wilemon, D. Accelerating the Front
End Phase in New Product Development.
NewYork. Management review press.
2002
Michael
T. Brandt. Introducing new products.
New York. TimesPress. 2000
Tony
Bradley, PCWorld. Retrieved on 6th
July 2011 from
No comments:
Post a Comment