Synergy between Samsung Mobile and Google
The art of war involves the usage of complex ideas that are aimed at developing ideas to overcome the challenges of the business. The leaders in the war must demonstrate ideal decision making skills to enable establishment of victory. The art of war depicts enhancement of strategies that are critical in enhancement of self improvement based on the wisdom of the leaders to leverage the advantages of engaging critical ideas. The art of war is a depiction of ideal managerial tactics and skills that enhances the performance and establishment of the organization or the state. These set of rules are critical because they highlight the rules and moral and virtues that should be observed on the organization. In the development of art of wars, the activities of the opponents must be projected (Douglas C. West, 2006). With regard to the provisions of the art of war, the development of business organization should be based on ideal strategies and recommendation that help the business to prosper. The operation of the business in the markets is faced with significant aspects and disparities that require the advents of the organizational leader to resolve, therefore, organizational leadership is an extremely crucial aspect that results in the enhancement of organizational performance. Over the period, the establishment of various business incentives have applied the principle of managerial and leadership to enhance organizational performance. In reality, the application of Sun Tzu principles has proven to be beneficial for the establishment of organizational performance because they help the business organization to assess the market situation and establish crucial measures for development (Rohan Handa, 2011). The establishment of Google and Sumsang mobile companies has been significantly vital because they have resulted in the satisfaction of customers. Analysis of the organizational ad leadership of these companies has suggested the usage of strategies, planning and deliberation about the aspects of the market and industry.
Since the incorporation of the company as a private company in 1998, the company has continued to grow by offering satisfactory services to the consumers. Analysis of the records has shown that the development of goggle has been aided by the enactment of ideal provisions, values, objectives and vision. In this regard, Google has continued to work towards realization of organizational goals and visions. In the wake of these realities, the company has acquired significant chare of the market and this has significantly enhanced profitability.
Strengths of the company
Analysis conducted in the United States has shown that Google is the internet search leader and this is provided by 66% share of the market. Additionally, Google has employed the usage of effective advertising model and has also incorporated the video gargantuan. The development by Google Company is immense and this has resulted in the advancement of development. Another significant strength of the company is the establishment of the Smartphone that commands 52% of the Smartphone market (Warren Richard Plunkett, 2007). The aspect of innovation and technological advancement has enabled the company to establish revenue growth and this has enabled the establishment of goodwill that is associated with the name of the company. Large international presence and wide moat are other ideal aspects that are listed as the strengths of the company.
Google faces disparities because of the aspect of cost per click that has continued to decline. The decline by 15% has represented a significant loss to the participants in market and the managers at goggle have not handled this disparity. Another significant weakness of the company is failure to device mobile monetization where the ad displayed on mobile phones can be clicked (Sutherland, 2012). Finally, the purchase of Motorola has been significantly adverse and it has resulted in the establishment of business loss of $527 millions.
Despite the establishment of the weakness above, Google Corporation has significant opportunities that can be beneficial in enhancing development of the company. The company has devised measures to improve online video and improve mobile monetization because of the projected income that will be derived form the exercise. The company has another opportunity in establishing chrome books and the social networking site. The company proposes significant changes to the social site Google+ because it will enhance the social sharing experience. Google is on the verge of creating driverless cars that will significantly revolutionize the market (Sutherland, 2012). Exploring these opportunities of development will enhance performance and performance f the company.
Despite the establishment of high performance, the company is establishing significant threats that may influence the performance of the company. The company is facing threat form Apple because Apple Corporation has introduced products that are highly effective and this has resulted in the loss of significant share of the market. Another significant threat is Microsoft Corporation that has engaged in activities that could disrupt the performance of the company. Over the period, Facebook has emerged as a significant social site but has also taken charge of advertising, in this regard, Facebook has significantly reduced Google’s market share by a significant margin and this has necessitated reduction in the revenue collected by Google. Finally, the attributes of IBM to establish radical and innovative technology in the market will result in significant decline in the performance of Google (Warren Richard Plunkett, 2007). Therefore, the managers of this company must enhance measures to ensure that the threats re reduced and performance of the company is enhanced.
Since the establishment of the company in 1938 by a Korean national, the company has emerged to be characterized as one of the significant players in the market. Over the period, the establishment of the organizational performance can be attributed to the provisions of ideal leadership skills and adoption of technological advancement through innovation and invention. In this regard, Samsung has continued to be a profitable company and the strengths of the company are listed as follows.
The company has embraced the aspect of superior technology and this has enabled it to occupy significant market share of the global mobile industry. The production of strong products and attribute of strong management are also critical strengths of the company (Rohan Handa, 2011). The aspect of strong global supply chain and the brand name has been extremely in enhancing customer loyalty. This attribute has continued to enhance growth of the organization.
During the operations in the market, organization continues to innovate by developing ideal products that are necessary for the market. The establishment of growth in the market results in the establishment of market opportunities. Some of the significant opportunities for the product include the aspect of creasing new products through innovation and incorporation of new technology (Warren Richard Plunkett, 2007). This aspect has been extremely critical because it enhanced satisfaction from the usage of Samsung gadgets. Another significant opportunity for the company is the attribute of international expansion and entry into the emerging markets. This exercise will be extremely critical because it will enhance an increase in the organizational revenue.
Weakness of the company
The performance of the company has been adversely affected by the presence of weak supply chains and high staffs turn over in the market. These attributes have emerged in the organization because the management of the organization has employed a poor leadership skill that reduces performance of the company. Poor customer service has also been cited as one of the significant weakness of the company and this affected the attribute of customer retention. With advancement in technology, online presence is vital, however, the managers and markets of the company have not ventured in the establishment of online office to deliver organizational products (Rohan Handa, 2011). In the wake of these realities, Samsung has been portrayed as a weak brand in the market and other products have continued to occupy significant market share.
The disparities and complexities affecting the company can be attributed to the aspects of intense competition from both domestic and international firms. In this regard, Samsung Corporation has lost significant share of the market to the more established brands in the markets and this has resulted in the reduction of the company’s revenues. The provision of volatile revenue has affected strategic planning on investments of the company. Finally, the growth and development of the market has resulted in the establishment of significant substitute products thereby broadening the choices of the consumers. This attributed has enhanced reduction in the performance of the company products because the rage of substitute products offers significant amount of satisfaction to the consumers and are less costly.
Synergy between Samsung Mobile and Google
Analysis of the two companies has revealed that both companies have significant share of the market. In reality, there is an existing Synergy between Samsung Mobile and Google because the two companies have employed the usage of each other services. Both companies are interrelated and they complement one another thereby enhancing satisfaction of the consumers. Samsung has adopted android system that was developed by Google and this has enhanced satisfaction. Similarly, Google has devised products that operate on Samsung gadgets and this is beneficial of the enhancement of consumer satisfaction (Warren Richard Plunkett, 2007).
Because of the existence of Synergy between Samsung Mobile and Google, it is more prudent for Google Corporation to purchase Samsung mobile because Google has continued to devise programs that operate on Samsung mobiles to increase efficiency. By purchasing, Samsung, Google will maximize its opportunity and vision of controlling significant share of the mobile market. This move will necessitate establishment of strategies adopted for the art of war that involves capturing the opponent. By engaging in the aspect, Google will increase its market share through acquisition of the competitor. This purchase will be significantly beneficial because Samsung Smartphone’s are dependent on Google applications for functionality. Therefore, Google Corporation will acquire significant share of the market by purchasing Samsung and this will increase profitability. On the other hand, Samsung has had adverse effects of the rising complexities and disparities because of the market forces and this has resulted in the decrease in the market share. Therefore, the organization should consider selling the venture to Google to avoid the cases of bankruptcy. In this aspect, the art of war is critical in enhancing decision making for the mangers of the business organizations.
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