Synergy between Samsung
Mobile and Google
The art of war involves the
usage of complex ideas that are aimed at developing ideas to overcome the
challenges of the business. The leaders in the war must demonstrate ideal
decision making skills to enable establishment of victory. The art of war
depicts enhancement of strategies that are critical in enhancement of self
improvement based on the wisdom of the leaders to leverage the advantages of
engaging critical ideas. The art of war is a depiction of ideal managerial
tactics and skills that enhances the performance and establishment of the
organization or the state. These set of rules are critical because they highlight
the rules and moral and virtues that should be observed on the organization. In
the development of art of wars, the activities of the opponents must be
projected (Douglas C. West, 2006). With
regard to the provisions of the art of war, the development of business
organization should be based on ideal strategies and recommendation that help
the business to prosper. The operation of the business in the markets is faced
with significant aspects and disparities that require the advents of the
organizational leader to resolve, therefore, organizational leadership is an
extremely crucial aspect that results in the enhancement of organizational
performance. Over the period, the establishment of various business incentives
have applied the principle of managerial and leadership to enhance
organizational performance. In reality, the application of Sun Tzu principles
has proven to be beneficial for the establishment of organizational performance
because they help the business organization to assess the market situation and
establish crucial measures for development
(Rohan Handa, 2011). The establishment of Google and Sumsang mobile
companies has been significantly vital because they have resulted in the
satisfaction of customers. Analysis of the organizational ad leadership of
these companies has suggested the usage of strategies, planning and
deliberation about the aspects of the market and industry.
Google
Since the incorporation of
the company as a private company in 1998, the company has continued to grow by
offering satisfactory services to the consumers. Analysis of the records has
shown that the development of goggle has been aided by the enactment of ideal
provisions, values, objectives and vision. In this regard, Google has continued
to work towards realization of organizational goals and visions. In the wake of
these realities, the company has acquired significant chare of the market and
this has significantly enhanced profitability.
Strengths of the company
Analysis conducted in the
United States has shown that Google is the internet search leader and this is
provided by 66% share of the market. Additionally, Google has employed the
usage of effective advertising model and has also incorporated the video
gargantuan. The development by Google Company is immense and this has resulted
in the advancement of development. Another significant strength of the company
is the establishment of the Smartphone that commands 52% of the Smartphone
market (Warren Richard Plunkett, 2007).
The aspect of innovation and technological advancement has enabled the company
to establish revenue growth and this has enabled the establishment of goodwill
that is associated with the name of the company. Large international presence
and wide moat are other ideal aspects that are listed as the strengths of the
company.
Weaknesses
Google faces disparities
because of the aspect of cost per click that has continued to decline. The
decline by 15% has represented a significant loss to the participants in market
and the managers at goggle have not handled this disparity. Another significant
weakness of the company is failure to device mobile monetization where the ad
displayed on mobile phones can be clicked
(Sutherland, 2012). Finally, the purchase of Motorola has been
significantly adverse and it has resulted in the establishment of business loss
of $527 millions.
Opportunities
Despite the establishment of
the weakness above, Google Corporation has significant opportunities that can
be beneficial in enhancing development of the company. The company has devised
measures to improve online video and improve mobile monetization because of the
projected income that will be derived form the exercise. The company has
another opportunity in establishing chrome books and the social networking
site. The company proposes significant changes to the social site Google+
because it will enhance the social sharing experience. Google is on the verge
of creating driverless cars that will significantly revolutionize the market (Sutherland, 2012). Exploring these opportunities
of development will enhance performance and performance f the company.
Threats
Despite the establishment of
high performance, the company is establishing significant threats that may
influence the performance of the company. The company is facing threat form
Apple because Apple Corporation has introduced products that are highly
effective and this has resulted in the loss of significant share of the market.
Another significant threat is Microsoft Corporation that has engaged in
activities that could disrupt the performance of the company. Over the period,
Facebook has emerged as a significant social site but has also taken charge of
advertising, in this regard, Facebook has significantly reduced Google’s market
share by a significant margin and this has necessitated reduction in the
revenue collected by Google. Finally, the attributes of IBM to establish
radical and innovative technology in the market will result in significant
decline in the performance of Google (Warren
Richard Plunkett, 2007). Therefore, the managers of this company must
enhance measures to ensure that the threats re reduced and performance of the
company is enhanced.
Samsung (mobile)
Since the establishment of
the company in 1938 by a Korean national, the company has emerged to be
characterized as one of the significant players in the market. Over the period,
the establishment of the organizational performance can be attributed to the
provisions of ideal leadership skills and adoption of technological advancement
through innovation and invention. In this regard, Samsung has continued to be a
profitable company and the strengths of the company are listed as follows.
Strengths
The company has embraced the
aspect of superior technology and this has enabled it to occupy significant
market share of the global mobile industry. The production of strong products
and attribute of strong management are also critical strengths of the company (Rohan Handa, 2011). The aspect of strong
global supply chain and the brand name has been extremely in enhancing customer
loyalty. This attribute has continued to enhance growth of the organization.
Opportunities
During the operations in the
market, organization continues to innovate by developing ideal products that
are necessary for the market. The establishment of growth in the market results
in the establishment of market opportunities. Some of the significant
opportunities for the product include the aspect of creasing new products
through innovation and incorporation of new technology (Warren Richard Plunkett, 2007). This aspect has been extremely
critical because it enhanced satisfaction from the usage of Samsung gadgets.
Another significant opportunity for the company is the attribute of
international expansion and entry into the emerging markets. This exercise will
be extremely critical because it will enhance an increase in the organizational
revenue.
Weakness of the company
The performance of the
company has been adversely affected by the presence of weak supply chains and
high staffs turn over in the market. These attributes have emerged in the
organization because the management of the organization has employed a poor
leadership skill that reduces performance of the company. Poor customer service
has also been cited as one of the significant weakness of the company and this
affected the attribute of customer retention. With advancement in technology,
online presence is vital, however, the managers and markets of the company have
not ventured in the establishment of online office to deliver organizational
products (Rohan Handa, 2011). In the wake
of these realities, Samsung has been portrayed as a weak brand in the market
and other products have continued to occupy significant market share.
Threats
The disparities and
complexities affecting the company can be attributed to the aspects of intense
competition from both domestic and international firms. In this regard, Samsung
Corporation has lost significant share of the market to the more established
brands in the markets and this has resulted in the reduction of the company’s
revenues. The provision of volatile revenue has affected strategic planning on
investments of the company. Finally, the growth and development of the market
has resulted in the establishment of significant substitute products thereby
broadening the choices of the consumers. This attributed has enhanced reduction
in the performance of the company products because the rage of substitute
products offers significant amount of satisfaction to the consumers and are
less costly.
Synergy between Samsung
Mobile and Google
Analysis of the two
companies has revealed that both companies have significant share of the
market. In reality, there is an existing Synergy between Samsung Mobile and
Google because the two companies have employed the usage of each other
services. Both companies are interrelated and they complement one another
thereby enhancing satisfaction of the consumers. Samsung has adopted android
system that was developed by Google and this has enhanced satisfaction.
Similarly, Google has devised products that operate on Samsung gadgets and this
is beneficial of the enhancement of consumer satisfaction (Warren Richard Plunkett, 2007).
Because of the existence of
Synergy between Samsung Mobile and Google, it is more prudent for Google
Corporation to purchase Samsung mobile because Google has continued to devise
programs that operate on Samsung mobiles to increase efficiency. By purchasing,
Samsung, Google will maximize its opportunity and vision of controlling
significant share of the mobile market. This move will necessitate
establishment of strategies adopted for the art of war that involves capturing
the opponent. By engaging in the aspect, Google will increase its market share
through acquisition of the competitor. This purchase will be significantly
beneficial because Samsung Smartphone’s are dependent on Google applications
for functionality. Therefore, Google Corporation will acquire significant share
of the market by purchasing Samsung and this will increase profitability. On
the other hand, Samsung has had adverse effects of the rising complexities and
disparities because of the market forces and this has resulted in the decrease
in the market share. Therefore, the organization should consider selling the
venture to Google to avoid the cases of bankruptcy. In this aspect, the art of
war is critical in enhancing decision making for the mangers of the business
organizations.
References
A Glimpse into the future of mobile
payments2011Google Wallet - 103
creating competitive advantage2006Strategic
marketing: 520
Meeting and Exceeding Customer
Expectations2007Management: 240
The Story of Google2012United
StatesRosen Publishing
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